Reverse Mortgage Specialist

Reverse Mortgage Specialist

Bruce Simmons

I know that this site is not all about Bruce Simmons, but I honestly know in my heart that people do business with people they know, like and trust. So this page is all about me, Bruce Simmons.

Hopefully, as you read through the pages on this site, you will begin to get a feel for who Bruce Simmons is and what my personality and sense of humor is like. This page is to tell you a little bit about Bruce Simmons and why I am so passionate about reverse mortgages, along with other sorted stories from my past.

Bruce Simmons

*** Side Note ***

By the way, I don’t typically talk about myself in the third person, but since I want everyone who Google’s “about Bruce Simmons” to find this site first, I need to use my name, Bruce Simmons, a lot in the text. Heaven forbid that anyone looking for information about Bruce Simmons in Colorado finds the other sites with all the bad stuff. 😉

Your Reverse Mortgage Specialist

I started out in the consumer and finance business in February of 1987 shortly after being honorably discharged from the Army, when I got a job with Beneficial Finance in Colorado Springs. Luckily my father was a big wig with the company and he arranged the interview for me. Otherwise I probably would still be working as a cook, working construction jobs, or starving while trying to sell vacuums (all of which I had done since getting out of the army a year earlier).

I busted my rear while working there because, while I was aware that everyone knew how I got the job, I didn’t want them to think that my father was the reason I kept it. In those days, if I made a loan that went bad, I was the one who had to collect it.

So let’s just say that Bruce Simmons got to know his customers really well because he made a lot of monthly house calls to collect payments. Actually, it was outstanding training to teach me about customer service. Since our rates were so high, the only thing we had to offer was customer service.

From 1987 to 1997, I worked in the consumer finance business in three different states. In 1997 I moved back to Colorado with my wife and two young sons. I was the manager of a finance company in Aurora, Colorado and my assistant manager was leaving to take a job at a mortgage company that was based out of Florida but had a branch in Denver.

That mortgage company recruited me to open and manage a mortgage office in Westminster, Colorado in October 1997. Things went great for the next year. I won a company paid trip to Hawaii and was doing good. But in 1999 business fell off dramatically and they closed all their offices in Colorado.

I had been thinking that I wanted to own my own business for a long time and thought this was the perfect opportunity. So I started my own mortgage company – Anchor Mortgage & Investments. I threw the “investments” in the name because I thought it sounded more important. Never mind the fact that I ran the business out of my basement. 😉

A few years later, one of my customers who was in his 70’s called and asked me what I knew about reverse mortgages. I knew absolutely nothing about reverse mortgage loans, but since I was a “professional mortgage person”, I had to say something. So I told him that I think they take the title to the house and that when you die, they take the house. I told him that he’d better be careful and should get an attorney and it would all be very expensive.

About six months later, January 2003, I was building a web-site for my mortgage business when I stumbled onto “reverse mortgages” as a popular keyword (meaning that there were a lot of searches for it but not many web-sites). I started doing some research on reverse mortgages and discovered what a buffoon I had been in giving advise on a subject that I knew nothing about.

Of course I called my customer back and luckily, he had ignored my advise and went ahead and took out a reverse mortgage.

So the discovery of reverse mortgage loans changed my career path. I tried to broker a few reverse mortgages on my own, but really didn’t know what I was doing so in October of 2003, I signed on with a very large national lender and stayed with them until February of 2011 when I signed on with another big national lender.

In September of 2011, I heard about a local mortgage company called American Liberty Mortgage that has a great reputation and has been in business since 2003. The owner wanted to start a reverse mortgage division and wanted someone with experience to run it.

I really liked the idea of getting away from the big corporate companies and working for a local company with a great owner and super nice employees, so I jumped at the chance and am loving working there.

I absolutely love what I do – working with senior homeowners to help them live a more comfortable, flexible and secure retirement. I have the absolute best customers in the world, and even though I worked in the forward mortgage business for a number of years, I could never go back to doing conventional loans. I’m a 100% reverse mortgage specialist.

I think I’ve been successful in this business because I don’t have to “sell” people on reverse mortgages. Don’t get me wrong, I’m not bad mouthing sales people, I actually think of myself as a sales person, but I sell by educating people about reverse mortgages. I am extremely low pressure. I do not ever want to talk someone into getting a reverse mortgage. That’s not who Bruce Simmons is.

Reverse mortgages can be a scary topic for some people and they need to understand it over time and at their own pace. That’s one of the reasons I developed this site, so people can learn about reverse mortgages on their schedule, not mine.

One of the ways I teach people about reverse mortgages is through the reverse mortgage specialists blog. For year I sent it through the mail, but now you have the option of receiving it by mail or through your e-mail. If you’d like to receive it by regular postal mail, please contact me with your address and I will gladly add you.

I guess I should also mention some personal things about Bruce Simmons as well.

I have been married to my high school sweetheart since 1989. We didn’t go to the same high school, but we worked together at Red Lobster in Englewood (I think it’s Centennial now). She was a hostess and I was a bus boy. How romantic.

We have two wonderful sons. Unfortunately, both moved out of state in 2018. One is a crime reporter in Boise, Idaho and the other followed his girlfriend up to Bismarck, North Dakota. Our 13 year old dog passed away as well in 2018 so we’re left with a mean old calico cat. We’ll be getting a puppy sometime in 2019, hopefully the cat doesn’t eat it. (She can be very mean). I was very involved with Cub Scouts and Boy Scouts for about twelve years while my oldest son was earning his Eagle Scout rank. I was his Cubmaster in Cub Scouts and his ScoutMaster is Boy Scouts, so needless to say, we love to hike and camp.

I also love to garden. I can’t wait for spring every year. I love it when the daffodils and tulips start poking their heads out of the ground. I really love to grow vegetables though. Of course I grow tomatoes, lettuce and peppers, but my favorites are garlic, potatoes and most of all, giant pumpkins.

The Great PumpkinI’m like Linus dreaming about the Great Pumpkin, only I want to grow it. Unfortunately, like Linus, my hopes are always much greater than my reality. I get some big ones, 200 – 250 pounds, but not the 1,000-2,000+ pound ones that you read about in the paper.

Free Reverse Mortgage Guide

This 28-page Consumer Guide will help you make and informed decision whether a reverse mortgage is right for you.

Kathleen Mitchell
Kathleen Mitchell

Just left us a 5 star review

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Kathleen Mitchell
September 18, 2022

I was hesitate about getting a reverse mortgage until Bruce Simons put my mind at rest. He is easy to work with, extremely knowledgeable and efficient. Things get done and he will make sure that you understand every part of the process. I interviewed several other people and he was hands down.....The only choice.

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Mike Hoeffner
August 30, 2022

Doing a Reverse Mortgage is a major decision, when working with Bruce he came out personally to go over every thing in detail, there was no pressure to finalize the transaction, I had even put the loan on hold for awhile even though I had locked in my rate, I had called Bruce off and on for a few weeks to ask questions that I had concerns about and he was always available to talk to me. In the end it gave me time to feel comfortable about my decision to move forward with the Reverse. Bruce was very pleasant to work with and would certainly recommend Bruce if you are going to consider a Reverse Mortgage.

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Jonathan Maiolatesi
August 22, 2022

Bruce Simmons at American Liberty is one of the best in the reverse mortgage industry. I have known and worked with him for years and he always does a great job. You are in good hands with Bruce and know that he will take good care of you or your loved ones every step of the way.

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Ronda Giblin
August 20, 2022

Best thing I ever did! Bruce Simmons at American Liberty Mortgage is the best. He is always there to answer your questions, and can easily explain the whole idea of a Reverse Mortgage. He takes the time and goes through the entire process with you. It worked out so well for me. Thank You Bruce!

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John Bell
August 20, 2022

We had researched Reverse Mortgages for 5 years and after hearing about Bruce Simmons and meeting with him, we finally decided to move forward with the Reverse Morgage. It has been over a year now and we are still very pleased with our decision. We think Bruce is very professional, knowledgeable and honest. Thank you, Bruce, for all your help.

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Mary Bernard
August 19, 2022

I first met Bruce Simmons 2017. I found him on the internet. I was looking for someone local. I called him and explained I was only looking into doing a reverse mortgage, so I did not want him to think this was something I was ready to do. Bruce was friendly, very open about the basics of a reverse mortgage. Bruce came to my home and presented the figures and other details that he could offer. The first thing that impressed me was this was not a hard sell, more of a informational meeting. He was very open about all of the details, and answered my questions without hesitation. What really was evident was he was establishing a relationship with me, and I realized he knew I would not take the loan at that time. There was not enough equity in my home, and I would have to bring money to the table. Although I was not ready to do a loan, Bruce assured me he is always available for questions. Four years later, I finally did do a reverse mortgage, and I couldn't be happier with having done it. I have done away with a mortgage payment which allows me to fund my retirement account with that mortgage payment. We did some much needed landscaping with our cash out transaction, and will move on to improvements inside of the house. My reverse mortgage has a line of credit, and I feel sense security knowing it is there if I need it. Bruce explained that a reverse mortgage is not for everyone, but I feel certain that he paved the way for a strategy that worked for me. I will definitely do a refinance when the time is right. I will check in with Bruce to be sure what the benefits are when I do it again.

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LESLIE HINES
August 19, 2022

I have worked with Bruce Simmons for 15 years. Bruce is one of the best in the industry. He is extremely knowledgeable, kinds and detailed in what he does. His clients love working with him and trust him to help them with their Reverse Mortgage loans. I would recommend Bruce to anyone I know that is thinking about or wanting to do a Reverse Mortgage. He will always take very good care of the customers and make sure their needs are met! Class act and one of the best in the industry by far!